Tuesday, December 8, 2009

Comcast Buys NBC from GE

The future of television content distribution is happening inside Comcast. They know that owning the content they broadcast is good business, as it cuts out several layers between production and broadcast. That's why they bought a struggling NBC.

In a joint statement announcing the agreement, Brian L. Roberts, the chief executive of Comcast, said the deal was “a perfect fit for Comcast and will allow us to become a leader in the development and distribution of multiplatform ‘anytime, anywhere’ media that American consumers are demanding.” The deal’s genesis lies in frequent flirtations over the last several years between Comcast and General Electric, although serious talks began in March. For Comcast, the purchase is the realization of its long-held ambition to be a major producer of television shows and movies.

Key words: anytime, anywhere. This is the future of television, where having TV means being to watch a show anytime, and anywhere, and this acquisition brings us one step closer.

This announcement comes in the wake of Comcast's recent PR problems, where they have been repudiated for data caps and prejudicial traffic shaping.

We shall see if the Net Neutrality proponents' doomsday scenario comes true, and Comcast begins slowing competitor traffic to boost the ratings for NBC. Something tells me they're smarter than than to attempt maneuver like that, as the public eye is squarely focused on their ethics, as well as their network.

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