Wednesday, October 28, 2009

How the NFL is Changing Television

Despite my deep love of the NFL, I also know it is a money grubbing machine. However their greed, as it so often does, is leading them to innovate.

Their new service "NFL Game Rewind" allows fans like myself to watch every game from this season and last online, without commercials. The only limit is that you can't watch games live, and the system is off while live NFL games are being played. Other than that, it's the equivalent of having every game from this season and last on DVD.

All this, and the cost to me was a paltry $25. I believe this was a reduced, midseason rate, but regardless it is well worth it to a fan like myself.

As more and more media make the shift to the Internet I hope we see more innovation like we see in the NFL. I imagine they would stream games live, too, if they weren't hampered by their contracts with the major networks.

Cable companies fiercely resist customer demand to buy shows or channels ala carte, but the Internet may allow us to circumvent them completely.

All because greedy companies like the NFL want to make a few extra dollars.

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