Facebook Asserts its Power

Facebook has limitless potential, and it began asserting its power recently on national television.

Last Saturday, Betty White appeared on Saturday Night Live, to the great pleasure of her fans. And why were they so pleased? Because they were the reason she was picked to host.

Months ago, fans of Betty White started a "Betty White to Host SNL" page on Facebook. The page quickly grew to half a million supporters, and SNL's executive produce Lorne Michaels took notice.

A few weeks later, Betty White hosts SNL and garnered the highest Nielson ratings in years.

Facebook power is only beginning to grow. As people realize the power of a collective voice, and as corporations and institutions realize the wisdom and profitability of listening to that voice, the power of the masses, channeled through Facebook, will only increase.